Which buzzword did Apple Inc. use to describe their removal of the headphone jack?

Apple Inc. used the buzzword "Courage" to describe their removal of the headphone jack. By framing the move as an act of bravery, Apple sought to emphasize their boldness and innovative approach. This marketing tactic aimed to create the perception that Apple was making a courageous decision to push the boundaries of technology and lead the industry towards a wireless future, despite potential criticism or resistance from consumers.