Which company designed the "Betamax" video cassette format?

Sony is the company that designed the Betamax video cassette format. Introduced in 1975, Betamax was the first home videocassette recording system, offering superior image quality and recording capabilities compared to its competitor, VHS. Despite its technical advantages, Betamax ultimately lost the format war to VHS due to various factors, including pricing, marketing strategies, and agreements with other companies. Nevertheless, Sony's innovative design and pioneering efforts in developing the Betamax format have left a significant impact on the history of video recording.