Who is the protagonist in Dead Rising (2006)?

The protagonist in Dead Rising (2006) is Frank West. He is a freelance photojournalist who ventures into a zombie-infested shopping mall called Willamette Parkview Mall to investigate and report on the outbreak. Throughout the game, Frank becomes the central character who must use his resourcefulness, combat skills, and camera to survive, unravel the mystery behind the outbreak, rescue survivors, and ultimately escape the mall.